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Posted On Monday, June 28, 2021
As I discussed in a previous article, marketing can be looked at in terms of inbound and outbound. Outbound being a more proactive and generally traditional way of doing this by actively seeking out and attempting to command the attention of prospective clients and candidates as opposed to the subject of this article, inbound marketing. Read All
Posted On Wednesday, May 19, 2021
Recruiters do have something to seriously consider with their website in regards to SEO, and that is the fact that a large amount of your content will be considered duplicate content, not unique to your page. Google likes unique. You see, when you publish your jobs from your ATS, you not only do so on your own website, but also the gigantic job boards. By doing so, you unfortunately diminish the SEO effects the job listing has on your own site alone. It still gives you opportunities for listing pages and custom formatted, well written page tags, but the job title and description will be less effective. To counter this, we have to look for unique content opportunities and excel there. As well, if we allow our website to grow to consist of mostly duplicate content then our website will be seen as of little value to netizens as a whole by search engines. This is why it is critical we should try to maintain a healthy majority of unique content on our website. Fortunately, there are enough ways to do this. Here are a few… Read All
Posted On Friday, May 7, 2021
In terms of online marketing, an audience is a group of people whose eyes you are able to get your content in front of, be it a blog article, promo video or a job ad. People you are able to target to source traffic and engagement from. Whether that be organically through your social media profiles & posts, group marketing, or using paid advertising with interest targeting, custom audience retargeting (based on users behaviours & interactions with your social media entities or website), email marketing and more. Read All
Posted On Saturday, November 16, 2019
We all want to increase traffic to our site, and there a number of ways to ensure that it happens! Here are seven effective ways to bring more people to your career site. Read All
Posted On Saturday, November 2, 2019
Optimising a career site is essential to recruiter success. Engaging copy, pleasing visuals, emotional connection, ease of access and detailed information all factor in to encouraging a potential candidate to apply. The consequences of not pumping your career site to meet these criteria could mean less interest, bad press and ultimately a loss of qualified individuals to fill your positions. Read All
Posted On Wednesday, October 16, 2019
So I spend the first few hours of every morning engaging with existing and potential clients. I answer questions, review websites, offer feed back etc. The information I provide I hope is valuable and so, I thought why not directly copy and paste Q&As into a blog to share with others. Here's the first of it's kind "What makes a good job board or a good recruiter site?" Read All
Posted On Friday, August 2, 2019
Developing a world-class career site takes time and a significant amount of effort. Companies want to ensure a return on their investment by keeping their recruitment website relevant, engaging, and searchable. Read All
Posted On Thursday, May 2, 2019
Despite the high levels of unemployment today, recruitment officers are still having a challenging time filling positions. Some of that is due to the specialty of roles, and some of it is connected to the need for marketing to recruit qualified candidates to fill the job openings. Read All
Posted On Tuesday, April 2, 2019
These days, recruiting is all about knowing the Internet. If you’re looking to hire a new generation of talent, it’s important to understand just how important social media can be…. Read All
Posted On Wednesday, January 16, 2019
Taking control and advantage of social media marketing and content can aid in the speedy growth of your customer base. But the truth remains that as a beginner with little or no experience could be very challenging... Read All