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The Difference Between Inbound and Outbound Marketing for Recruiters

Posted On Tuesday, January 4, 2022

There are a multitude of different ways to segment, divide and taxonomize marketing up into categories. Online or offline, organic or paid, and as we will discuss in this article - inbound and outbound. Read All

The Future of Virtual Reality In Recruitment

Posted On Wednesday, July 14, 2021

The rise of VR technology provides a unique opportunity for recruiters to engage with future candidates in an immersive manner. VR is still in the early stages of development, and its effectiveness as a recruitment tool is yet to be fully realized. Still, it has already shown that it can help parties involved in job application processes. Read All

The Importance of Audience Building | Online Marketing for Recruiters

Posted On Friday, May 7, 2021

In terms of online marketing, an audience is a group of people whose eyes you are able to get your content in front of, be it a blog article, promo video or a job ad. People you are able to target to source traffic and engagement from. Whether that be organically through your social media profiles & posts, group marketing, or using paid advertising with interest targeting, custom audience retargeting (based on users behaviours & interactions with your social media entities or website), email marketing and more. Read All