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Posted On Monday, June 28, 2021
As I discussed in a previous article, marketing can be looked at in terms of inbound and outbound. Outbound being a more proactive and generally traditional way of doing this by actively seeking out and attempting to command the attention of prospective clients and candidates as opposed to the subject of this article, inbound marketing. Read All
Posted On Friday, May 7, 2021
In terms of online marketing, an audience is a group of people whose eyes you are able to get your content in front of, be it a blog article, promo video or a job ad. People you are able to target to source traffic and engagement from. Whether that be organically through your social media profiles & posts, group marketing, or using paid advertising with interest targeting, custom audience retargeting (based on users behaviours & interactions with your social media entities or website), email marketing and more. Read All
Posted On Wednesday, January 16, 2019
Taking control and advantage of social media marketing and content can aid in the speedy growth of your customer base. But the truth remains that as a beginner with little or no experience could be very challenging... Read All