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Recruitment for All: Designing Inclusive Job Platforms

Posted On Monday, September 16, 2024

Author: Philip Sampson (Account Director)

In the vast ocean of job seekers, we're not dealing with a uniform crowd but a colorful tapestry of individuals with diverse backgrounds and unique needs. Not everyone browsing your career page is a tech-savvy, perfectly healthy urbanite. When crafting your recruitment strategy, it's crucial to remember this diversity—or risk missing out on a treasure trove of talent and better SEO rankings!

The Web Accessibility Initiative (WAI) has set standards to ensure that the internet works "for all people, whatever their hardware, software, language, culture, location, or physical or mental ability." So, how can we in the recruitment industry make sure our job postings and platforms are accessible to everyone?

Seeing Beyond the Perfect Candidate: Visual Impairments

Just as not every candidate has a perfect resume, not everyone has perfect vision. From mild sight loss to total blindness, visual impairments come in many forms. To make your job portal more accessible, consider these tips:

  • Resizable Text and Images: Allow candidates to adjust the size of text and images to suit their needs.
  • Keyboard Navigation: Ensure that users who can't see the mouse pointer can navigate your site using just a keyboard.
  • Screen Readers: Many visually impaired users rely on screen readers. Make sure your site’s code is semantic and includes descriptive alt text for images, buttons, and other non-text elements. This not only helps users but also makes your site more appealing to search engines, like Google’s bots.

Hearing Inclusivity: Auditory Disabilities

For those with hearing impairments, relying solely on audio content can be a barrier. Consider providing:

  • Closed Captioning: Especially for video interviews and webinars, captions can make a world of difference.
  • Text Transcripts: Offering text alternatives for audio content ensures that everyone can access the information.
  • Visual Feedback: In interactive elements, provide visual cues alongside audio feedback.

Navigating the Recruitment Maze: Cognitive and Neurological Disabilities

Some candidates may process information at a different pace or have challenges with memory and focus. Here's how to make your site more navigable:

  • Clear Structure: Use headings, bullet points, and short paragraphs to break down information.
  • Multiple Navigation Options: Offer a variety of navigation methods, such as search bars, tag clouds, and breadcrumbs.
  • Visual Aids: Use images, icons, and charts to convey information clearly.

Clicking Made Easy: Physical Disabilities

For candidates with physical disabilities, fine motor skills might be a challenge. To accommodate them:

  • Keyboard Accessibility: Ensure full keyboard navigation for all site functions.
  • Large Clickable Areas: Design large buttons and clickable areas that are easy to interact with.
  • Assistive Technology Compatibility: Your site should work seamlessly with voice recognition, eye-tracking software, and other assistive devices.

The Ultimate Goal: An Accessible and Inclusive Recruitment Process

Designing accessible job platforms is not just a noble endeavor; it's good business. When you create a platform that considers the needs of everyone, you build a user-friendly, well-structured, and intuitive experience. This approach benefits all users, not just those with disabilities.

By providing flexible ways for candidates to interact with your content, you make it easier for them to find, understand, and apply for your job openings. This inclusive design philosophy not only improves the overall user experience but also broadens your talent pool and enhances your company's reputation as an inclusive employer.

So, let's ditch the one-size-fits-all mentality and embrace a more inclusive approach to recruitment. After all, a more accessible platform means a more diverse and talented workforce!


Author: Philip Sampson (Account Director)

Over 4 years account management experience, working with developers, recruiters, marketers and pretty much anyone in the recruitment business that wants to connect. 

 

You can reach me at philip@recsitedesign.com or find me on LinkedIn